The most known vinegrowing region is Binissalem. It is a place where 5 centuries ago a great wine was produced. These wines have a special bouquet, a deep colour and are very tasty. The revival of Mallorcan wines in the second half of the 20th century was carried out in this region which comprises the boroughs of Binissalem, Consell, Santa Maria del Camí, Santa Eugènia y Sencelles. In the early nineties they obtained the Designation of Origin thanks to the work of wine cellars like Hereus de Ribas, J. L. Ferrer or Macià Batle.
The other main vinegrowing region in Mallorca is Pla i Llevant where wine is still produced with traditional techniques. It encompasses 18 municipalities in the centre and eastern part of the island. In the last years this region has produced high-valued wines. The main wine cellars are Miquel Oliver, Jaume Mesquida, Pere Seda. These renowned wines are tellurian, fresh and with unmistakable mineral bouquet. Some of these wine cellars are part of the Associació de Bodeguers de les Illes Balears (Balearic Islands wine growers association).
Alcúdia has recently restarted its age-old vinegrowing activity. Together with other 17 villages in the north-west of the island, Alcúdia makes up the vinegrowing region of "Vi de la terra", "Serra de Tramuntana - Costa Nord" . Their wines are dry, fresh, tough, complex, well balanced and malmasey flavoured, which provides a strong fruity bouquet.